Design Proposal for London Olympics 2012!

Here is Liodon! The 2012 London Olympics mascot I have created.

Brand characters

http://www.youtube.com/watch?v=3SAbJjktk7E

Are brand characters possibly one of the most powerful and versatile marketing tools ever invented? Brands such as Michelin, McDonalds, Duracell and Sugarpuffs utilise the power of character design. Without these characters that personify their brand identity probably would not nearly as successful as they have been.

Jody Barton stick men

http://eco-labs.org/dev/images/stories/jody.jpg

Illustration by Jody Barton. Created for an ecological project Reminded me a little of my 1000 characters. I like its subtle contrast and minalimalism.