Are brand characters possibly one of the most powerful and versatile marketing tools ever invented? Brands such as Michelin, McDonalds, Duracell and Sugarpuffs utilise the power of character design. Without these characters that personify their brand identity probably would not nearly as successful as they have been.
Illustration by Jody Barton. Created for an ecological project Reminded me a little of my 1000 characters. I like its subtle contrast and minalimalism.
Monday, 12 April 2010
Inspirational typography I just came across from http://www.a2swhk.co.uk/ which reminds me of my ant-war poster.
This is a self-initiated project where I set about drawing 1000 characters. Each character is based on my daily thoughts, comments, or references to things I have seen or done.
Box-set of the 100 Most Influential Persons in History. Bound in leather it contains a book which includes a biography for each influential person and a case of 100 cards.